Kohl’s
Vice President, Head of Product Design 2022 - PRESENT, Remote Baltimore, Maryland
-Lead the internal Product Design, Research, UX/UI and Development team for Kohl’s Technology.
-Responsible for all customer and associate facing digital products.
-Lead a team of 40 design and research experts.
-Growing Product Development practice that integrates research, strategy, front end innovation, design thinking and UX/UI
-Focused on taking team to the next level of maturity through company wide adoption of design, scaleable and repeatable innovation processes and metrics to measure success.
The Clorox Company
Senior Director, Head of Design & Experience 2021 - 2023, Oakland CA
-Built the Product Development and Design & Innovation team that included, Strategy, Brand Design, Industrial Design, Innovation, Design Thinking, and Agile processes in North America and China.
-Created meaningful and purpose-driven consumer brand experiences.
-Led front-end innovation and design through human-centered design methods.
-Built consensus and alignment with multiple key executive stakeholders.
-Established Agile methodologies with company-wide adoption.
-Initiated digital strategy for Metaverse/AR with all key brands.
Pepsico Global Design, Frito Lay
Senior Director, Head of Design & Experience, Frito Lay 2016 - 2021, Dallas TX
-Built In-House Product Development & Design studio with Design Strategy, Brand Design, Experience Design, Innovation, and Digital Experience teams.
-Led all Frito Lay design initiatives including physical product and digital experiences, brand building, DTC, and social media content.
-Built collaborative relationships with all cross functional stakeholders including Marketing, R&D, and Sales.
-Delivered 3.5x volume of work over external agencies saving over $2.5M in 2020.
-Delivered Lay’s global redesign was responsible for 125% growth 1 year after launch. Design was cited as the main reason for extraordinary growth as it spanned from brand standards to packaging to global digital strategy. Source IRi
-UX/UI team launched the snacks.com website as the first DTC program for Frito Lay.
-Launched Frito Lay Licensing business with Lay’s, Doritos, Cheetos, and Ruffles in 2020.
-Design ambassador to fully democratize the value and influence of design across the enterprise.
-Built collaborative relationships with all cross functional stakeholders including Marketing, R&D, and Sales.
GE Healthcare
Director of Product Experience - Perioperative Solutions 2014 - 2016, Milwaukee, WI
-Led the User Experience team for software and digital product design experiences that included Design Research, Service Design, Interaction Design, Visual Design, Usability, Data Scientist, and Product Design experts.
-Responsible for technology and software solutions outcomes in the OR through the anesthesia modality.
-Visualized and led the HCD efforts creating the first cloud-based anesthesia analytics & OR Command Center for the solutions program at GEHC through IoT.
-Designed and built the first Digital Twin for anesthesia.
-Co-created with Directors, Practitioners, and C-Suite from Duke Medical, Kaiser Permanente, Hermann Memorial, Ochsner Medical, and NHS Salford.
-Achieved $2M in savings for Duke Medical and Kaiser Permanente in the first year of implementation of the system exceeding targets by 57% YOY.
-Programs included UX/UI, digital and analog medical device interface, data analytics, and predictive tools. that were cloud based.
SC Johnson
Global Design Director, Air Care 2012 - 2014, Racine, WI
-Leader of the global design & innovation team for the SC Johnson Air Care brands including Glade.
-Direct leadership of 22 experts in the fields of UX, design research, experience design, packaging design, industrial design, and rapid prototyping.
-Member of the senior executive team that was defining the process and plan for achieving innovation maturity to our design capability.
-Managed a $3.3 MM design budget that was allocated for both internal and external resources.
-Directed global business that had a combined total of over 2000 sku’s per year.
-Developed a culture of mentorship with rewarding risk and developing professional and personal growth for everyone on the team.
-Worked with lifestyle and fashion trend consultants to influence relevancy of design.
-Led design research that was comprised of cognitive and sensorial scientists to drive deep empathy.
-Co-created with retail customers such as Target and Walmart to deliver innovation, specialty programs, and in-store activations.
The Walt Disney Company - Disney Consumer Products
Global Creative Director - 2003 - 2011 Los Angeles, CA
-Created and led the first in-house Design, Experience, & Innovation studio at Disney Consumer Products in the Kids Electronics and Toys category.
-Responsible for a multi disciplinary team of 24 people including Industrial Design, Graphic Design, Toy Design, Package Design, User Interface, and Technologists.
-Global Leadership included managing creative teams and projects in Tokyo, Shanghai, and Hong Kong, and London.
-Extensive experience in manufacturing with 6-8 annual trips to factories in China.
-Responsible for 7 toy categories including kids’ electronics, games, wheels, crafts, activities, puzzles, and bikes.
-Overall global revenue was $1.3B with a 6% five-year CAGR.
-Created a new retail category of kid’s electronics with the kid's tv, digital music players, mobile phones, laptops and kid-safe laptops. The kid’s tv category grew from $0 to$250M in two years.
-Collaborated with marketing, sales, and retail partners.
-Created and led a skunkworks team called Toymorrow®,the “future of fun”, inventing toys that used technology and mobile platforms integrating digital and online play with traditional play patterns.
-Responsible for developing the play engine, UI for iPhone and iPad, the toys and the back-end development for commercialization.
-Launched the first kid’s desktop PC, the first KidSafe laptop in partnership with Asus, and the first Disney branded and designed mobile phones in UK, Japan, Hong Kong, China, Spain and Italy.
-Responsible for front-end research and ideation all the way to pre-production at the factory level in China.
